Objective:

• Identify key friction points from job post to upgrade.

• Propose personalized, behavior-based nudges to guide users through hiring decisions.

• Improve user confidence during key moments like job creation and browsing.

My Role:

• Led the journey audit, user POV mapping, and crafted messaging strategies aligned with product milestones.

Approach:

• Mapped two key user flows, pinpointed drop-off behaviors, and designed a system of contextual in-app, email, and push nudges to improve conversion from job post to hire.